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Consulting the Genius of the Place
Post Carbon Fellow Bill Ryerson's "entertainment education" programme at the Population Media Centre was reported in this article on Mother Nature Network.
From the article:
That's the idea behind the Population Media Center's “entertainment education” serial dramas for audiences in developing areas of the world. The nonprofit airs soap operas on both radio and television to teach listeners and viewers important lessons relating to everything from family planning to reproductive health to environmental stewardship."High entertainment value obviously attracts an audience, and if you’re just doing intellectual blah, blah, blah, people don’t remember it as well," Bill Ryerson, president and founder of PMC, recently told AlterNet. "But when there is a highly emotional element, when you are emotionally involved in something, you remember it far longer.
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