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Rob Hopkins: Making The Red Pill Taste Good

length: 47:14   credit: chrismartenson.comdownload

Line drawing of sustainable TotnesRob Hopkins is a true pioneer of the movement to intelligently prepare and adapt society for entering a post-Peak Oil future. His brainchild, Transition Towns, has been one of the most successful initiatives to date in inspiring hundreds of cities, towns, and communities around the globe towards using local cooperation and interdependence to shrink their ecological footprints.  

Many readers on chrismartenson.com lament the inertia or hostility we all frequently encounter when trying to 'wake up' family, friends, and neighbors to the warning bells we see on the economic, energy, and environmental fronts. Chris and I often get asked for advice on how to make the red pill 'tasty' for the uninitiated. So we look at the success Rob's model is having at spurring individuals and communities to action, and ask him: What's your secret?
 

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