Cradle to Cradle seal of approval logo idea
Submitted by bobvanx on January 3, 2006 - 2:52pm.
I wanted to see a cradle-to-cradle logo. I went looking for a logo like the recycling logo, didn't find anything nice (there was one that was a circle of circles... bleah) so I created this.
How did the UL label come to mean quality? What is done, to establish a stamp as a symbol that the product or service is of value?
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Bob,
I like it! Intimates at the notions of convergence, (re)cycling, and diversity (thru colors).
Do you have an explanation for the choice of colors for the radiating bands (blue, orange and purple)? Do they symbolize something in particular?
I'm not sure how symbols become memes or even icons of perceived quality. That is a great question...
Cheers,
Jim Zack, Sustainable Saratoga Springs (NY)
My first concern was to ensure it was attractive! But yes, I chose the colors intentionally.
Green is sort of obvious, I should think.
The white cuts through the edge of the green to suggest that we don't really live in a closed system; after all, terawatts of sun energy beam down on us every day.
I wanted to stay away from true primary colors because the issues of sustainability are more complex than can be solved with simple approaches. Primary colors suggest simplistic, unconsidered development (to me).
Finally, the deep blue symbolizes the natural resource cycles of the earth: water, air, dirt/minerals. Orange, or the color of the harvest, is for the things we grow and use: plants and animals. Purple (one of the first manufactured dye colors) symbolizes human industry and endeavors.
Bob,
Thanks for the explanation. I think that is right on! I'm glad you didn't choose (blood) red, or (jet) black! As a cartographer, I need to balance the connotations of the colors (red=bad, green=good, white=missing data) with human perceptual limitations. 10% of the male population is afflicted with red-green or red-blue color blindness.
Your logo is both attractive and symbolic.
Thanks,
Jim Zack
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