Post Carbon Fellow and author of Local Dollars, Local Sense Michael Shuman was featured in the Princeton Paper ahead of his workshop there on March 13.

From the article:

Given Meyer’s sensitivity to the capital needs of local businesses, she was supportive of board member Fran McManus’s suggestion that the Princeton Merchants Association invite Michael Shuman, an activist in the local economies movement, to talk about the strategies, institutions, and creative mechanisms that a community might use to bring more local investment dollars into area businesses — a subject that jibes well with the association’s mission: shop local.

From what she knew about Shuman, Meyer was particularly impressed with his statistics on the multiplier effect of dollars invested in local stores and businesses.

Citing them, she says, “If half of the employed U.S. population spent $50 in independently owned U.S. stores, it could generate something like $42 billion in revenue. And for every $100 spent in a locally owned store, $68 returns to the community through taxes, payroll, and other expenditures. If you shop online, none of it stays.”

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