Shuman talk in Lillooet News
March 5, 2014
Post Carbon Fellow and Local Dollars Local Sense author, Michael Shuman, fired up the people of Lillooet, British Colombia with his recent talk on supporting local business.
From the article:
Shuman told his Lillooet audience Feb. 27: “It’s a mistake to wait for a white knight company or a white knight city council” to lead the way on economic development…”Your focus should be on supporting existing local businesses.”
He also advised Lillooet not to spend too much time focusing on branding. ”Branding is about talking to the outside world. You need to focus more on the inside, not the outside…and you need to build around people, not resources.”